|
Q: |
What equipment will I need? |
| A: |
None! All digital playback equipment
is supplied, installed, tested and maintained
as part of your Promo-on hold package. There
is no expensive equipment to purchase and update
or costly repairs and maintenance.
|
| Q: |
Will I bore my regular customers
with the same message? |
| A: |
On hold message never become boring
or repetitious by regularly update your message.
All your customers are guaranteed to stay entertained
and informed as you promote your business with
new and up to date information.
|
| Q: |
Do I have to write our own scripts? |
| A: |
No. That's all part of the service.
Our professional copywriters do all the script
writing on your behalf. No stress, no fuss…
and we consult you all the way. Once the script
is completed it is sent to you via email for approval.
Of course if you wish to write your own scripts
please, let us know and we'll simply put on the
final touches.
|
| Q: |
How long is the message? |
| A: |
Typically your on hold message is
4 minutes in length. This includes 6 - 8 paragraphs
of messages with background music that suits your
company's personality. 20 second break between
messages are used to allow the caller to digest
the information before hearing the next part of
the message
|
| Q: |
Sounds good, but how cost effective
are on hold messages? |
| A: |
On hold messages are probably the
cheapest marketing you will ever do. Did you know
that "94% of all marketing budgets are spent
on inducing a customer to call, while only 6%
is spent on handling the call once it is received?"
It's all about value… and for only a few
cents per call you can give your callers all the
attention they need.
|
| Q: |
Can't I just play the radio or
CD's? |
| A: |
Yes, But…… As the
4/3/2001 you are required to pay APRA copyright
royalties, which range from several hundred
to several thousand dollars per year. So instead
of paying to promote the radio and your competitor's
ads, why not let on hold messages inform, entertain
and most importantly promote your business to
your customers
|
| |
|
| COPYRIGHT |
| |
So who is APRA anyway?
Australasian Performing Rights Association
(APRA), is a non-profit organisation that collects
and distributes Australian and New Zealand music
copyright royalties. Whenever music is played
on television, radio, in restaurants or in businesses
i.e music on hold or on websites,a royalty fee
is chargeable by APRA under Australian Federal
Regulations.
APRA is nowproactively monitoring businesses
with any form of 'on hold music' who do not
comply with these regulations. By using royalty
free music, on-hold messages can potentially
save your business thousands of dollars each
year in APRA fees, whilst at the same time providing
you with an affordable way to promote your products
and services.
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